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Huge loyal emotionally attached global fan base who expect an immersive, entertaining and personalised digital experience

Fans have long since evolved beyond passive viewers –they’re sending messages, taking photos, discussing and consuming media and using social sites to engage with each other around your event and brand. This conversation stream starts long before your event starts and persists long after it! Aside from simply broadcasting information to fans, how does a club take part in this conversation? Beyond that, are there any opportunities to go further?

I have been working on brand engagement with some of the world's leading brands for over 15 years. Building a real connection between brand and consumer is equally applicable for fans and clubs, or fans and sports. From 2015 to 2017 I worked on the definition of a social fan engagement platform, which included numerous prototyping activities.  Parts of the prototypes developed have been used in projects for Liverpool FC, the Dutch National Olympic Committee (NOC*NSF) and in the Smart Stadium concept. The ultimate question we had to answer was: "How can we provide the best fan engagement and reach four our fan-base globally?".  With the current technologies at their disposal, your consumers expect nothing less than relevant and real-time information about your match, your events and your players. They want to be recognized as loyal fans, they want to connect and engage with you. Are you ready to deliver on their expectations?

If you would like to talk about how to best identify your fans, how to bring them closer to your club or event, and you would like to understand how to connect and engage with them, contact me and let's have a chat on how we can make this a reality for you. Let's define your future fan engagement together, and create relevant strategies for your immediate and upcoming business goals

Let's work together to build a fan engagement strategy that will go from...
 fragmented to immersive
siloed to integrated
generic to targeted 
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