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Design Sprint

Originally developed by Jake Knapp at Google Ventures, the Design Sprint is “the best of” business strategy, design thinking, and user centred design.

The idea is simple but genius. How might we accomplish work that can last for months do in just 5 days? The Design Sprint methodology allows you to answer complex user experience (UX) and user interface (UI) problems through creative problem solving and prototyping. At the end of the Sprint, you will have a deliverable of great value: the real prototype of the solution of your problem or challenge tested by real end-users.

The Design Sprint was initially used internally at Google but soon digital companies such as Uber, Medium, or Slack saw the value and speed of the Design Sprint.

Nowadays a wide range of Fortune 500 companies and organisations are using Design Sprint to find answers to critical problems or initiate strategical projects or products.  Examples include Apple, Facebook, Google, Amazon, IBM, NASA, L'Oreal, Lego, Walmart, Home Depot, KLM, Airbnb, BBC, Le Monde.

You can find case studies on the Sprintstories website showing results from Design Sprints.


Boost your creativity

Google recommends that the Design Sprint consist of a small team of about 5-6 people during the five days’ workshop. In fact, only the first two days and a half of workshop involve the entire team.  On day 3 only the key stakeholders are required. On day 4 and 5, that are used for the production and the testing of the prototype, the facilitation team is very active. The rest of the team can be involved remotely to see the output of the prototype and participate in the testing.

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